The "Salt of the Atlantic" team, concerned about the amount of "false knowledge" that exists on the Internet, asks whether we should ask Google to start differentiating between "Fake News" pages and "Fake Sapiens" pages for the sake of it. of our society, that is why we ask ourselves: What are the Fake sapiens? How are they born?
All the Fake News, it is the fake news that results in misinformation. Its objective is to deceive, manipulate, discredit for profit or political purposes. Credibility is at stake with fake news. (Wikipedia)
Search engines like Google, Youtube, Slideshare and many other digital media are full of Fake sapiens, which would be false knowledge. Knowledge that is created with the lucrative purpose of selling more with digital marketing and advertising.
Why are Fake sapiens? Search engines position anyone who writes a piece of knowledge in favor of a business, either with SEO or advertising web positioning strategies. This for-profit false knowledge is written to sell, it is misleading advertising in the largest digital medium.
Many people go out to sell courses, workshops, trainings and begin to write doing the teaching-learning work. Google does not set limits, nor do other search engines. Google accepts everything and links everything. The population will seek answers to Google, the new Hypatia. Only here, the knowledge is mixed, not contrasted and the one who pays the most for a link building or advertising strategy wins. Discriminate wisdom for real. This is leading today's society to continue to be manipulated, now twice.
Face sapiens or Fake Sapiens, a daily dilemma that we find ourselves on the internet.
